Signs You Need Proper Education and Training with Cold Therapy
We’ve worked as practitioners and educators in this industry for 13 years – and little has changed.
The Question is: Why?
Practitioners are sold to by salesmen and engineers who don’t understand the physiology behind cold therapy. Worse, devices are marketed as passive modalities: quick treatment, amazing results, guaranteed demand.
It doesn’t work like that – which is why many clinics struggle to maximise their investment.
Cold therapy’s effects vary by modality, exposure time and temperature – something poorly understood across the industry. And like any area of wellness or physical therapy, effective outcomes require clinical reasoning and individualised care, not just generic protocols. That means understanding injury management, recovery and inflammation as part of a wider approach.
Below are a few of the signs we see most often – the gaps that education closes.
You Tell Your Clients That…
“LOCALISED CRYO COOLS TISSUES DEEPLY AND FREEZES FAT CELLS”
X IT DOESN’T
Deep tissue cooling doesn’t support healing, plus the body’s thermoregulatory response protects against it. Extreme cold air is also a poor conductor, so cooling remains superficial.
You Promote To Your Clients That…
“CRYOTHERAPY REDUCES INFLAMMATION”
X IT DOESN’T
This reflects a limited understanding of inflammatory responses and how cold modalities differ in their effects on injury across various recovery phases.
You Mention…
“CRYOTHERAPY REDUCES LACTIC ACID TO SUPPORT RECOVERY”
X IT DOESN’T
Understanding the acute post-exercise inflammatory response is fundamental to understanding recovery. Lactate is rapidly cleared after exercise and does not need to be ‘reduced’ or managed to support recovery.
You Believe That…
“CRYOTHERAPY IS A FASTER AND MORE EFFECTIVE REPLACEMENT FOR ICING”
X IT ISN’T
Whole Body Cryotherapy and Localised Cryotherapy are fundamentally different therapies to icing with different physiological effects and clinical applications. They are not direct replacements for cooling therapies and are best used for different purposes and stages of recovery.
Clinical Practice
Offering thermal therapies is a clinical skill – simply operating a device limits your results, your ability to progress clients and the full potential of your services.
Our education builds the clinical skills to implement cold and heat therapies properly in clinical settings. Your clients are paying for a service that should be delivered by a trained clinician – training that, until now, hasn’t existed and has held the industry back.
Clinics keep investing in more equipment, believing more options is the answer. It isn’t. You already have great services – you just need the education to deliver them properly, professionally and expertly.
We deliver that education.
Explore our Thermal Recovery Specialist course and premium thermal therapy training services for businesses interested in team training through our workshops.
Have any questions? Send us a message and we will be happy to help.